Our value-add platform is built on proven investment strategies, prudent underwriting and disciplined valuation. This allows us to move quickly and capitalize on operational inefficiencies and imbalances in the market. As a result, our properties consistently generate growing income and long-term appreciation.

Fundamental Principals

  • Attractively priced assets, not broadly advertised in primary markets
  • Repositioning to increase competitive appeal to target millennial and baby boomer demographics
  • Implementing value-enhancing innovations to improve market penetration and operating efficiency
  • Rebranding 
  • Comprehensive unit and public space renovations
  • E-marketing programs aimed at attracting upwardly-mobile millennials 
  • Upgrading of renter base through proactive replacement of non-compliant and/or non-paying tenants
  • Implementing yield maintenance software and industry leading technology for maximizing closing ratios while minimizing staff costs


Opportunistic strategies are characterized by higher risk and higher return, with the higher portion of the return coming from capital appreciation rather current income. There are many opportunistic strategies, but we focus on well located, under-performing properties in need of repositioning. Additionally, we look to source opportunities through less competitive, relationship-based transactions.


Investment Criteria


Class A and B Multifamily Assets:

Key Investment Characteristics:

  • Small and Mid-Sized: 15 to 65 units
  • Institutional: 100 to 200+ units
  • Garden-Style Walk-up
  • Value-Add Opportunities
  • Adaptive Re-use
  • Mixed-Use Entitlement Opportunities

Student Housing

Institutional Quality Student Housing

Key Investment Characteristics:

  • Adjacent to 2 Miles from Campus
  • Minimum Student Body 10,000
  • Vintage: 1990s to 2000s
  • Cap Rate: 6.0%+ based on pre-leasing
  • Value-Add Opportunities

Mixed-Use Entitlement / Development

Opportunity to Redevelop to a Higher-and-Better Use

  • Focus is Southern California

Integrated Platform

Our team oriented strategy leverages our collective resources, relationships, and experiences to maximize the total return for every asset.  Our integrated services platform is central to achieving this objective and provides our investors, partners and clients one source for all essential competencies.

Services and Capabilities

  • Acquisition and Development Services
  • Asset and Property Management
  • Construction Management
  • Finance and Capital Formation
  • Investor Relations